I woke up one morning about a year ago with a funny question in my head: Is Facebook evil? After some introspection I decided that the answer to this question was no—but I did end up taking a break from Facebook for a few months. But as the true purpose of Facebook—i.e., gathering user information to enhance targeted and contextual advertising—becomes more and more manifest, I find that same question on my mind more and more.
Sure, Facebook has its share of advantages. I use it to stay in contact with friends in places I used to live. It’s a simple way to keep up with family in other parts of the country. I even have a friend from Nigeria who, thanks to Facebook, found several members of her family that had been assumed dead for fifteen years. But as great as these things are, it’s a little uncomfortable to know that the information we’re sharing with one another we are also sharing with whoever cares to pay for it. And Facebook continues to move down the road to sharing more and more information.
Plus, many of the ways we use Facebook may not be particularly healthy. There’s a seemingly constant need to be on Facebook to keep abreast of friends’ postings and status messages. But is it really worth it? My experience has been that the ratio of postings that are actually interesting to those that are just mundane details of acquaintances’ lives heavily weighs on the mundane side. There’s even evidence that social networking sites propagate class and racial division.
At the end of the day, I’m still not sold on the idea that Facebook is evil. However, the privacy issue does concern me. In a world where personal information is becoming a very valuable commodity, protecting that information is just good sense. I won’t be leaving Facebook, but you can bet that I’ll be more vigilant about what I post in the future.
